Mumbai: Bata India announces the appointment of Deepika Deepti as the head of marketing. With over two decades of experience in marketing & business roles at leading brands & an in-depth knowledge of the Indian and International retail industry, Deepika is set to steer Bata India's Marketing mandate. A true culture shifter, Deepika is known for bringing in & nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role at Bata India Ltd, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.

During her tenure at adidas, she played a pivotal role in driving business growth for India and Emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo. As the chief executive officer at CAMP SMA, she spearheaded the portfolio of Bhaane, Veg Non-Veg, and a strategic partnership with Nike India. Prior to joining Bata India, Deepika held the position of senior VP of marketing at Metro Brands Ltd,  where she defined a new trajectory with the Takes you to the new campaign for metro shoes, as well as activating a modern cultural movement for Fitflop and Fila.

Commenting on the appointment, Bata India MD & CEO Gunjan Shah said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Commenting on her appointment, Bata India head of marketing Deepika Deepti said, "Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand's position in the market."

Deepika is an alumnus of the National Institute of Fashion Technology, where she specialized in Accessory and Apparel Design. With her strong track record in driving retail growth, streamlining operations, and forming partnerships, she is set to contribute to Bata’s continued success.