MUMBAI: Media and entertainment company Relativity Media has appointed Steve Bertram as its COO and CFO.

Bertram will oversee the day-to-day company operations for Relativity, including the building and managing of the company‘s domestic and international distribution relationships.

In his position as COO, he will directly report to Relativity president Michael Joe and to Relativity CEO Ryan Kavanaugh for his duties as CFO.

Bertram joins Relativity from Paramount Home Entertainment where he was president of business operations.

Prior to his position at Paramount, Bertram was CFO of Dreamworks and was involved in negotiating its sale to Viacom after the separation from DreamWorks Animation.

Says Kavanaugh, "We‘re thrilled to have a seasoned veteran like Steve join our team. He brings with him deep and extensive expertise at a time when our company has delivered on the promise of becoming a fully-functioning, full service studio. As our business ventures continue to grow, Steve‘s expertise will prove invaluable."

Prior to joining Paramount, Bertram held a variety of senior positions in operations, marketing, distribution, strategic planning, and finance at DreamWorks LLC. He served as chief financial officer of the privately held DreamWorks subsequent to the public offering of the animation company in 2004, and was responsible for managing all finance, strategic planning and banking activities.

Adds Bertram, "Ryan has incredible vision and has built a strong and innovative company. I‘m very excited to join Relativity as it continues to rethink what‘s possible in the entertainment industry."