Mumbai: B&K (Batlivala & Karani) has appointed Pitchfork Partners as its integrated communications partner.

After a competitive selection process, Pitchfork emerged as the agency of choice to develop and execute a comprehensive communications strategy for B&K. Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach.

Sharing his views on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “As our economy grows, the need for firms that understand money and can offer suitable research-backed counsel to institutions and individuals alike is also witnessing a mounting demand. B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner. We are confident that our extensive experience in financial services communications will help the firm in driving impactful conversations across mediums.”

In response to the partnership, B&K group MD Saahil Murarka commented, "We are excited to kickstart our communications journey with Pitchfork Partners. Their proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders."

Established in the 1880s, B&K enjoys an undisputed legacy and has built a wide range of offerings with a special focus on equity capital markets and Wealth Services. The group’s current AUA exceeds Rs 50,000 crores.