Mumbai: SGA PR, an Indian consultancy to offer new-age business-oriented communications services, has announced a partnership with The Sleep Company (TSC), a leading comfort-tech brand thereby further strengthening the former’s position in the D2C brand communications space.
SGA PR will be a strategic partner for TSC, managing all aspects of their communications strategy as it steers the brand through their next phase of big leap growth. TSC, is one of the fastest growing comfort-tech companies that aims to provide innovative sleeping and sitting solutions, thereby disrupting the D2C market with its science backed range of product portfolio.
SGA PR has now created a distinction as being one of the few consultancies in the country that offers ‘go-to- market’ communications solution for a wide range of companies across traditional and new economy sectors like D2C, finTech, healthtech, B2B Saas, Web 3.0 and blockchain among others.
“We are thrilled to welcome The Sleep Company into the SGA PR family,” said SGA PR partner & Jt CEO Rahul Jain. “TSC's dedication to provide world class comfort-tech solutions and their commitment to growth aligns perfectly with our expertise in crafting innovative, creative and engaging communication strategies for consumers. SGA PR understands the unique challenges and opportunities faced by D2C brands and we leverage our knowledge to create bespoke communications programs that resonate with target audiences.”
India's D2C market is experiencing exponential growth and is projected to reach a staggering $100 billion by 2025. This surge positions India as the world's third-largest online shopping base, fueled by a tech-savvy population and a growing desire for convenience. TSC, an example of this D2C boom, is well-poised to become one of India’s most preferred consumer brands.
The Sleep Company CMO Ripal Chopda, expressed enthusiasm saying, “SGA PR impressed us with their strategic thinking and creative consumer-focused approach. We believe they are the ideal partner to help us communicate our exciting next chapter of growth and solidify our position as a leading comfort-tech brand.”
