Mumbai: Virtue Worldwide, a new-age creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Virtue specialises in helping brands discover an authentic voice at the epicentre of culture. With a presence in 17 cities across 13 countries, Virtue operates as a ‘borderless’ agency, putting together bespoke teams with diverse skills, backgrounds, and perspectives to drive creativity and innovation.
Saumya Baijal brings a wealth of multifaceted experience to Virtue. Renowned for her roles as a feminist, ad woman, bilingual writer, storyteller, poet, radio presenter, theatre personality, and activist, Saumya has held prominent positions in major advertising networks including Ogilvy, McCann Erickson, and MullenLowe Lintas Group. Her portfolio includes impactful collaborations with esteemed brands such as Absolut, Google, and Fabindia. Saumya has also served on the jury of the Effies for several years and has been an integral part of the Laadli Media Awards for Hindi Journalism jury since 2021.
Virtue APAC head of strategy Huiwen Tow shared her thoughts on Saumya's appointment, stating, “In a world that is more divided than ever before, Saumya is one of those rare individuals that sees the world, not for what it is, but what it can be. She is a force of nature, unafraid to confront the real or challenge the status quo to move the conversation forward in culture. We are beyond ecstatic to have her with the Virtue India leadership team to take us into our next era of growth in India.”
In response to her new role, Saumya Baijal, the newly appointed Brand Strategy Lead, India commented, “I am very excited to be a part of Virtue. The idea of diving deep into constantly evolving culture, extracting the insight, and then giving it a distinct flavour, is a very very interesting challenge. In a world that changes so quickly and so drastically, finding anchors for a brand, embedded in culture, is not only important but necessary. Virtue understands this, and I can't wait to explore more with the very talented team that has already set up a young, energetic, spirited place, committed to the same endeavour.”
Virtue Worldwide is making significant strides in the Indian advertising arena, enhancing its team and leadership. The company is committed to pushing boundaries, embracing innovation, and forming strong partnerships. They have teamed up with notable brands such as Diageo, poppi, Delta, Vanguard, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Converse. Virtue is also the creative force behind award-winning campaigns including Backup Ukraine, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future. At Virtue, they believe in appointing team members not only based on their experience but also on the unique talents and perspectives they bring to the table, nurturing a culture of diversity and innovation.
