Mumbai: TAM Sports has released an IPL report based on the first 31 matches of IPL 17 and for all the channels on which matches are telecasted.

Advertising on television for IPL 17 observed growth in ad volumes/per channel by nine per cent compared to IPL 16.

The count of categories and advertisers during IPL 17 increased by 59 per cent and 38 per cent compared to IPL 16.

The top five categories present in IPL 17 contributed 48 per cent share of ad volumes. Also, ecom-gaming was the leading category in IPL 17 with 18 per cent share. Ecom-gaming and pan masala were the common categories present between IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Among the top five advertisers in IPL 17, Sporta Technologies maintained the top position during 16 matches and Parle Products dominated the top position during 15 matches. The top five advertisers in IPL 17 together covered 37 per cent share of ad volumes. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

There were 37 new categories and 94 new brands present in 31 matches of IPL 17 compared to the same number of matches in IPL 16. Among the top five new categories in IPL 17, two of them were from the e-commerce sector. Parle Food Products and Groww obtained first and secnd positions respectively among the top five new brands in IPL 17.