Mumbai: With increasing competition to make an impact in the marketing world, brands and marketers have often blurred the lines of ethics and responsible marketing communications. To raise awareness against these practices, ANTS Digital. a fully integrated marketing communications agency, has launched a unique campaign #TheLinesWeDraw to establish awareness around responsible communication.
A series of six innovative creatives and reels, #TheLinesWeDraw is aimed to create awareness through social media to highlight ethical way of marketing. It is intended for the entire industry to look within and question if they have gone overboard with their campaign for their clients putting their reputation on stake.
Through this new campaign, ANTS Digital reiterates its core values of ethical communications that includes respect, clarity, honesty, integrity, authenticity, and inclusiveness; these values are what have driven the integrated marketing efforts for a diverse range of clients at the agency.
Speaking on the importance of responsible marketing communications, ANTS Digital CEO Sanjay Arora said, “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”
ANTS Digital has a proven track record of delivering some of the best and award-winning creative campaigns. ANTS Digital aims to deliver many more responsible marketing campaigns to clients across all sectors and deliver the best future-forward marketing while sticking to the core values of #TheLinesWeDraw.
