Mumbai: VdoCipher, a leading provider of video player and piracy protection solutions for content creators, e-learning, and media platforms, has announced significant success in combating video piracy with its latest innovation, the Piracy Tracker Engine. In the span of just six months, this cutting-edge technology has blocked over 60,000 piracy attempts across 700 plus content platforms, reinforcing VdoCipher's commitment to safeguarding digital content and revenues.
For over eight years, VdoCipher has been at the forefront of DRM encryption and dynamic watermark technologies, providing robust security solutions to its clientele. Six months ago, the company introduced the proprietary Piracy Tracker and Hacker Identification Engine, aimed at enhancing security measures and identifying perpetrators attempting piracy. This innovative solution targets various forms of piracy, including attempts to breach DRM, sharing of login credentials, and the creation of clone video applications.
VdoCipher, with a global footprint across 120 countries, serves over 10,000 content creators and educators across 3,000 platforms. The company estimates annual revenues exceeding Rs 2000 crores and preventing revenue losses of over Rs 300 crores.
VdoCipher chief technology officer Vibhav Sinha commented, “Every year we try to add an additional layer of technology to our security stack. We provide a very strong encryption based on DRM. Now adding to that, we identify a combination of 12 viewer behaviour patterns using our secure player. Our 8-year experience in tracking hacker behaviours, plus our unique understanding of the browser and app technologies has enabled us to build this piracy tracker. We provide an easy-to-use dashboard for our customers to get all piracy info. Some of India’s largest content and e-learning platforms have already made use of this tool to catch hackers, grow users and enhance their revenues.”
The proliferation of internet video piracy tools, with over 110 million users across the top 10 platforms, presents a formidable challenge to content creators and platforms alike. Platforms such as Telegram have further exacerbated the issue by facilitating the widespread dissemination of pirated content. With hundreds of Telegram groups each with over 5000 plus users leaking course videos, the need for robust anti-piracy measures has never been more critical.
In the past six months alone, VdoCipher's Piracy Tracker Engine has yielded impressive results:
- 63,210 sessions blocked for potential piracy attempts.
- 12,330 unique devices/IPs blocked for potential piracy attempts.
- 1,690 users detected for misusing their accounts by sharing login/password credentials.
- 788 customer websites/apps where piracy attempts were detected and auto-blocked.
- 384 user accounts proactively blocked by customers based on piracy data.
- Five users against which the customers have also initiated legal actions.
VdoCipher CEO Siddhant Jain said, “The next decade is going to be very crucial for India and all developing countries to upskill the large population of youth who do not go to college or come out of college but are practically unemployable. A massive number of educators and content creators teaching practical and academic skills are much needed across the globe. One problem in online education and content creator economy, that no one talks about is video piracy. Video piracy robs creators of revenue but also robs students of learning from good-quality teachers. Teachers fear putting their best content online, due to piracy; so ultimately it also harms the student community. At VdoCipher, it is our mission to bring more educators and content creators online by ensuring that they do not lose revenues due to online piracy; at the same time viewers have the best viewing experience even if they are sitting in some tier 3 city of a developing country in Asia or Africa.”
