Mumbai: ‘Bring back Rice Bowlz!’. ‘I want Rice Bowlz’.‘Rice Bowlz were the best. KFC should bring them back.’
These are just some of the comments made by fans over the last few years on KFC India’s page. And after a long time of waiting and wishing, petitioning, and requesting, commenting, DM-ing, and even meme-making – KFC India surp-riced every Rice Bowlz fan! The iconic Rice Bowlz are back! And not just that, they are the only thing on the KFC menu.
Wait, what?
It all started with a cryptic message on KFC India’s Instagram handle hinting at a comeback. Next up the brand’s profile picture on Instagram proudly displayed the Rice Bowlz, which got netizens buzzing. With so many hints, all pointing towards KFC fans’ biggest wish potentially coming true, consumers couldn’t contain their excitement anymore and rushed to their nearest KFC restaurant. And all they saw was Rice Bowlz!
In a fan video released on social media, consumers were stunned to find nothing but Rice Bowlz on the KFC menu. Excitement levels max, fans rushed to place their orders. But wait...
Where was the rest of the menu? The OG Hot and Crispy Bucket? The juicy and crispy Zinger? The Chicken Roll?
In the video, KFC team members seem to have just one answer – “Only Rice Bowlz are available”.
Thrilled, yet thoroughly confused, fans asked, ‘KFC, what’s this behaviour?’ only to realize that this was the brand’s bold, yet hilarious way to announce the comeback of everyone’s favourite Rice Bowlz, on April Fool’s Day.
