Mumbai: Equinox Films, the renowned production house, has announced the launch of an innovative advertisement campaign for Bharti Airtel's 'Xstream Fiber’ in collaboration with ad agency Fundamental, the fiber optic internet connection offering superfast speed and unlimited entertainment.
Directed by acclaimed filmmaker Ram Madhvani and Equinox Films, the campaign brings to life the abundance of entertainment choices available through Airtel Xstream Fiber.
Characters from beloved shows across various OTT platforms, including Netflix, Prime Video, and more, burst onto the scene, symbolizing the diverse array of content accessible to users. This innovative approach brings a sense of relatability and excitement to viewers, highlighting the endless entertainment possibilities available at the touch of a button.
Accompanied by a captivating soundtrack celebrating various genres, the campaign showcases the seamless integration of OTT platforms and TV channels, tailored to meet the diverse preferences of consumers. The tagline for this campaign, 'Entertainment Jordar - are you Tayyar?', encapsulates the essence of the Airtel Xstream Fiber experience, emphasizing the boundless entertainment options available to users.
Ram Madhvani and Equinox Films have a long-standing history of creating iconic ad campaigns for Airtel, including the memorable 'Har Ek Friend’ and 'Jo Tera Hai Woh Mera Hai'. With this latest campaign, they continue to push boundaries and captivate audiences with their unique storytelling and creative vision.
Critically acclaimed director, visionary producer, and Equinox Films founder Ram Madhvani commented, "With this campaign, we aimed to redefine engagement by placing content at the forefront and capturing audience attention in a meaningful way. By highlighting the extensive entertainment options offered by Airtel Xstream Fiber, we sought to create a connection with viewers that goes beyond traditional advertising."
The campaign launch signifies a significant milestone for Airtel as it continues to lead the way in innovation within the digital entertainment space, enriching the lives of consumers across India.
