Mumbai: Two tech guys, Ryan Pamplin and John Zheng created a tornado when they founded BlendJet in 2017 in San Fransisco, USA. However, their story spanning across a decade is one of innovative thinking, focused approach and a zeal to help millions live longer and healthier lives across more than 100 countries. They were both living different lives when a major event in Ryan’s life became the stepping stone to this phenomenal success story that was being penned down.
Ryan, the fitness enthusiast saw his life crumbling before his very eyes when he met with a crippling accident, and it changed the course of his life. He said, “It is rightly said that a low in your life can redirect your life. Due to severe post-concussive syndrome and traumatic brain injury, I was unable to work or even look at a screen for more than a year. The bright side was that I developed a laser-like concentration on well-being and began providing my body with the nourishment it needed to recover. After recuperation, I got back in touch with John and told him how excited I was to develop a product that would make people's lives healthier and longer.”
Given that they both relied on smoothies as a daily nutritional supplement, their business-minded minds wondered why there wasn't a convenient, everyday blender available. This led to the birth of BlendJet, a portable blender that can whip up your favourite smoothie in just 20 seconds. Enabling you to take health on the go, the blender gives up to 15 full blends in a single charge through USB, becoming the perfect partner for those post gym snacks or for hiking trips. With TurboJet™ technology, their latest variant BlendJet 2 can blast off ingredients at a speed of 275 rotations per second, resulting in smooth blends.
India entry
The portable blender recently made its India entry recently. Ryan, the co-founder of BlendJet, explains about this decision, “BlendJet2 is the best-selling blender in the US both online and in over 30,000 physical stores. Since we've provided free shipping to every country in the world for so long, we've accumulated a wealth of data that has allowed us to pinpoint demand and determine where local operations would be most effective. India is a great fit for our objective to offer accessible and healthy food options anytime, anyplace, because of its huge and youthful population, rich culture, delicious food, and health-conscious mindset. Additionally, BlendJet works well for mixing lassi, chaas, chutneys, soups and to whip up smooth gravies.”
The competitive edge
He further elaborates, “We have invested tens of millions of US dollars in research and development. You can know a BlendJet is in a different league when you handle and use one. We offered the BlendJet 2 for a very competitive price in India. Our mission is to help people eat healthier, which is why we're selling it for a lot less than the rest of the world. We affect more lives the more hands we get it into!”
Future plans for India
Further speaking about the growth of BlendJet in India, Ryan said, “Rahul Dharmarajan, our director of international growth, is spearheading our entry into India, expediting our knowledge acquisition and augmenting our achievements. With over $100 million in sales and over 70 patents, we are the leading company in the world market and the creators of the portable blender. With marketing, creativity, and a deep-seated desire to assist people in becoming their best selves, we created this market. In order to make BlendJet the best in India and improve millions of lives, we'll invest whatever it takes.”
Even as the duo is out to change the way the world lives, Ryan made BlendJet an integral part of his married life when he tied the knot with Kathryn, his long time partner in 2019. With the BlendJet team alongside, they toasted with BlendJets in their hands making it a memorable part of their wedding. And this is how they made their passion a part of their lives, and are focused on making it for everybody else too.
