Mumbai: Bingo! Mad Angles, a much-loved snacking brand from ITC Foods, is back to tickle your funny bones with its new campaign – the launch of its Greatest of All Time (G.O.A.T) pack. Known for its offbeat humour and quirky campaigns, Bingo! Mad Angles is going the extra mile to give their consumers hilarious reasons why their new packaging is the G.O.A.T.
The campaign concept is delightfully bizarre with the brand presenting a slew of quirky reasons. Those include: being dust-proof, drown-proof, weather-proof and even having a dedicated song. The brand is pushing the boundaries of quirkiness to new heights. In an interesting move, the brand has partnered with renowned celebrity influencer Orry, rapper Srushti Tawade and the enigmatic Hydroman to unravel the mystery behind why the new pack reigns supreme. However, there's a twist in the tale that promises to leave audiences both bewildered and entertained.
The madness doesn't stop there! The brand is inviting its audience to join in on the fun and stand a chance to win exciting prizes by sharing their own ‘mad’ reasons for why the new pack deserves the G.O.A.T title.
Speaking about the new campaign, ITC Foods VP, head of marketing - snacks, noodles and pasta, Suresh Chand said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we wanted to take our signature brand of humour and madness to new heights. With this campaign, we're turning up the humour quotient to the maximum. Get ready to laugh, get ready to be amazed and get ready for the snacking experience of a lifetime.”
To amplify the campaign's reach, Bingo! Mad Angles has collaborated with several renowned influencers for their humorous take on Gen Z problems. Through live influencer videos, Bingo! Mad Angles celebrates the infectious energy and unstoppable spirit of individuals like Sushant Divgikr, an Indian transgender artist known for forging his individual path and defying conventions. In his reel, he titles the new pack as the G.O.A.T pack for its judgement-proof nature, just like himself. Similarly, Preeti Sarkar, the Bengali influencer famous for her zany characters, celebrates being Troll-proof along with the new Bingo! Mad Angles pack.
Prepare to be captivated, bewildered, and thoroughly entertained as Bingo! Mad Angles unleashes its madness in a new form.
