Mumbai: News18 Network has announced the appointment of Amitosh Pal as branch head – Indian Languages (East) & business head – News18 Bangla, Odiya, Assam.

As part of his new role, Amitosh will lead an effort to establish News18 Bangla as the preferred choice for advertisers and agencies along with leading sales efforts for News18 Assam and News18 Odiya. He will also lead the monetisation initiative for News18 India for the east markets and scale revenue for News18 India from the region.

Amitosh is an experienced media sales professional with a career spanning 25 years, predominantly with ABP Network for the last 19 years. He led sales for ABP Ananda as part of his last stint and also held positions at Zee Network, Siti Cable Network, and Tata Infomedia in the past. Amitosh has diverse interests outside work, including academics, negotiation studies, and travelling.

Amitosh will report to Munish Atrey, CRO, Indian Languages who will continue to report to Mitul Sangani, CEO – Indian Languages, News18 Network.

News18 Indian Languages cluster consists of Hindi as well as regional languages. (News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/ Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala and News18 Jammu Kashmir Ladakh Himachal)