MUMBAI: Exclusive Media Group has named Alex Brunner as the new co-president of the company‘s Exclusive Films International label that oversees worldwide sales and marketing efforts for feature films produced by Exclusive‘s labels - Hammer Films, Spitfire Pictures and Exclusive Films as well as library product and third-party productions. He had been serving as Exclusive‘s senior vp production and operations.

The company, headed by co-chairmen Guy East and Nigel Sinclair, has announced a new film fund that will be used to finance two to four acquisitions of up to $20 million per film each year. The new fund, which will fall under EFI, will allocate separate resources that will allow EFI to pick up movies, with EFI taking international distribution rights.

"We have substantial resources from our shareholders to fund productions, as we are doing with Peter Weir‘s The Way Back or George Clooney‘s The Ides of March, or the Daniel Radcliffe starrer The Woman in Black," Sinclair and East said.

"However, this film pickup fund allows us to also take a piece of finished films from third parties - films in production and films where our distribution guarantee will form part of the finance plan of the movie," the added.

Sinclair, Walton and Brunner will look for projects at Sundance and at next month‘s Berlin International Film Festival. Additionally, the group will be looking at potential acquisitions for Newmarket Films, Exclusive‘s U.S. distribution label.