Mumbai: Red Matter, a marketing consultancy firm based in Hyderabad, announces its partnership with edition 13 of the NMDC Hyderabad Marathon. As the event gears up for its annual run, Red Matter is set to spearhead the marketing and communication strategy for the upcoming edition of India's 2nd largest marathon.
The NMDC Hyderabad Marathon, organised by the Hyderabad Runners Society (HRS) since 2011, goes beyond being just a race. It is a collective endeavor aimed at uniting the city and its community through activities such as walking, jogging and running. Aligned with HRS goals, the marathon aims to empower every participant, recognising their choice for a healthier lifestyle. Supporting this cause, Red Matter has joined hands with the event for the third time, contributing to its marketing growth. Successful orchestration involves strategic planning and focused marketing efforts, marking a noteworthy milestone in this annual celebration of health and community.
As the marketing partner of the NMDC Marathon, Red Matter CEO and co-founder Srikant Rajasekharuni said, "As this event fosters community bonds in Hyderabad, promoting a healthier lifestyle, Red Matter is dedicated to formulating an effective marketing campaign for this meaningful initiative. With five successful marathons already completed, Red Matter embodies a seasoned runner, deftly navigating the course with a mix of strategy and stamina to triumph at every turn. While collaborating with corporate communication and marketing teams for various brands, we aim to create a cohesive strategy for each of them to have maximum impact."
The marathon serves as a platform to support various causes through pledged runs and Red Matter CEO and co-founder Srikant Rajasekharuni recently presented the marketing and communication plan, showcasing Red Matter's commitment to delivering an effective strategy for the event. The Hyderabad Runners Society, driven by passionate runners and volunteers, successfully managed last year's event with over 25K registrations, 22K runners, 18K finishers and the involvement of over one lac individuals. And the upcoming event on 25 August 2024, promises another impactful gathering.
