Mumbai: India’s pioneering automobile marketplace Droom enters into a groundbreaking brand partnership with entertainment artist Badshah.  This partnership includes an investment by Badshah into Droom and both parties will work together to make Droom the most sought-after brand for Millennials and GenZ.

Badshah's immense popularity and social media reach makes him the perfect brand ambassador for Droom. His urban persona aligns seamlessly with Droom's target audience, creating a powerful and authentic brand connection that resonates with millennials and Gen Z consumers. He complements Droom’s vision of revolutionizing the automobile buying and selling experience in the 21st century.

The partnership between Droom and Badshah disrupts traditional marketing concepts and together, they will set new industry standards aimed at driving unprecedented market traction and revenue surge for Droom, while enhancing its appeal to a broader consumer demographic.

Expressing his excitement about the partnership, Badshah said, “I have been auto enthusiast for a long time and have been impressed on how Droom is solving automobile related trust, selection and pricing problem. Their unique approach resonates with me, and I am excited to be a part of this transformative journey.”

Speaking on the occasion, Droom CEO & founder Sandeep Aggarwal said, “We are super excited to have Badshah as part of team Droom.  Droom is changing how automobiles should be bought and sold and spreading that word via a powerful voice like Badshah will help us tremendously. Together we will reshape the future of automotive commerce.”