Mumbai: Astral Pipes, manufacturer of innovative piping solutions, announces its strategic partnerships with five marquee teams in the upcoming 2024 season, commencing on 22 March 2024. These partnerships reflect Astral Pipes' commitment to being a reliable brand, reflecting the reliability embodied by the five esteemed teams, with a vision to connect with diverse audiences across the nation.

Astral will serve as the Associate Partner for the five-time champions Mumbai Indians and Chennai Super Kings, as the Associate Partner for Gujarat Titans and Punjab Kings and as the official partner for Lucknow Super Giants. These collaborations underscore how Astral Pipes is leading the way in terms of branding and consumer engagement in India's premier cricketing extravaganza.

As an associate of the title-winning franchises, Astral Pipes brings its legacy of reliability and trust to the forefront, aligning seamlessly with the brand's positioning as 'India's Trusted Pipe Brand.'

Speaking about the partnerships, Astral Ltd executive director Kairav Engineer said, "We are thrilled to extend our association with these esteemed teams for the 2024 season. Cricket holds a special place in the hearts of millions of Indians, and these partnerships provide us with a unique platform to engage with our diverse target audience across the country. At its core, Astral is a dynamic and reliable brand, and we wanted these attributes to be reflected in our associations and partnerships."

Astral Pipes' collaboration with these teams not only amplifies its brand presence but also facilitates deeper engagement with fans from different regions and demographics. Astral Pipes aims to strengthen its bond with consumers and reinforce its position as a brand synonymous with trust and quality.