Mumbai: The prestigious Zee Chitra Gaurav Awards, an annual event hosted by the Zee Marathi, celebrates excellence in both artistic and technical aspects of the Marathi-language film industry in India. The award ceremony attracts top talents from the industry and has a history of successful collaborations with renowned brands. This year marked a significant milestone as Hyundai, with their latest offering Exter, joined as a co-sponsor for the Zee Chitra Gaurav Awards for the first time.
During the event, Hyundai Motors India the chief operating officer Tarun Garg had the honour of felicitating deputy chief minister of Maharashtra, Ajit Pawar. Marathi Superstar Siddarth Jadhav delivered a captivating performance with Hyundai Exter, adding to the glamour of the evening. Additionally, key personalities from Zee Marathi partnered with Hyundai for the engaging 'Aapli Manasa, Aapli Car' contest. The collaboration extended to various Hyundai showrooms across Maharashtra, garnering an enthusiastic response from the audience. The inaugural collaboration between Zee Chitra Gaurav Awards and Hyundai as co-sponsors proved to be a resounding success for both parties.
Zee Entertainment Enterprises Ltd. chief growth officer, ad revenue Ashish Sehgal said – “We are thrilled to partner with Hyundai Motors in this curated 360-degree promotional campaign, leveraging the massive reach and popularity of our shows and characters. Zee Marathi has deep-rooted connections with people across Maharashtra and this campaign ably synergizes the brand values of Hyundai and Zee to create everlasting bonds with the audiences. Looking forward to creating more such memorable experiences for our consumers and wishing superlative business outcomes for Hyundai, as we grow together.”
ZEE Entertainment Enterprises Ltd chief cluster officer, North, West & premium channel Amit Shah said, “The collaboration with Hyundai for the Zee Chitra Gaurav Awards has been a resounding success, showcasing the perfect blend of creativity and innovation in the entertainment industry. The positive feedback highlights the productive outcome of this partnership, indicating a successful and mutually beneficial relationship between the two entities.”
Highlighting the transformative effect of the collaboration on the event, Zee Marathi chief channel officer V.R. Hema shared, “Each year, Zee Chitra Gaurav flourishes with exceptional content and unwavering industry support. Our continuous improvement is fuelled by sponsors who amplify our event's reach and impact. Collaborating with Hyundai Motor this year posed unique challenges, but our extensive teamwork ensured a memorable experience. We eagerly anticipate more such partnerships to elevate our content and meet brand objectives for our clients.”
