MUMBAI: Big CBS, the joint venture between Reliance Broadcast Network (RBNL) and CBS Studios International, has selected Broadview to handle its broadcast management system.

Broadview is handled by U-To Solutions in India. The operations include BIG CBS Prime and two yet to launch channels - Big CBS Spark and Big CBS Love.
 
Broadview’s suite is a fully integrated broadcast management system for advertising sales, traffic, programming, scheduling, acquisitions and billing.

Reliance Big Broadcasting COO Ashutosh said, “The primary reason we selected Broadview, is that it is a fully integrated offering which brings flexibility and adaptability for our business.”  
 
U-TO Solutions director Sumit Suri added, “This is yet another milestone for us and a crucial validation of our effort to provide cutting edge products and solutions to the broadcast industry. With our array of products and solution we have now managed to successfully provide solutions to broadcasters for both forms of revenue ad sales, and subscription. We are very excited about our new initiatives focused on content owners."
U-TO Solutions had earlier brought all Viacom18 channels (Colors, MTV, Nick and VH1), and all 10 channels of Taj Television including Ten Sports, and Zee Sports on their BMS platform.