Mumbai: Neeraj Jha, who previously served as the head of content and acquisition (sports) at Warner Bros Discovery, has been promoted to the role of director - head of content and acquisition (sports).

In his prior position, Jha spearheaded the rights and acquisition endeavors for Eurosport and Discovery Plus, successfully negotiating and securing significant content deals. These efforts led to a notable 30 percent expansion of the content library and a marked increase in viewer engagement.

Jha also supervised the production and strategy of branded sales content, collaborating closely with marketing teams to devise campaigns that resulted in a noteworthy 25 percent growth in sponsorships and advertising revenue. Furthermore, he played a key role in developing and executing programming strategies, syndication, and slot-selling initiatives, which culminated in a substantial 40 percent surge in viewership and enhanced market positioning.

His career journey began as an assistant producer at IMG, and he subsequently gained experience across prominent entities such as E-TV Network, Zee News, Ten Sports Network, and Discovery Inc.