Mumbai: Shopsy by Flipkart, Bharat’s fastest-growing hyper-value e-commerce platform, has released its brand new campaign with Sara Ali Khan to announce the launch of the Grand Shopsy Mela, its biggest sale event of the year. The six-day-long Grand Shopsy Mela is scheduled to kick-start on 12 March and end on 17 March. Customers will be able to access more than 10 lakh products at price points less than Rs 99 across categories like fashion, beauty, home and more as part of the sale.
The 25-second TV commercial stars Sara Ali Khan and provides a new perspective on sale campaigns emphasising the emotional connection and shared experiences that bring families together while shopping. The campaign is based on consumer immersion insights, which recognize shopping as a family activity where everyone contributes to selecting products to shop for. Another important insight was that family members buy gifts for their loved ones living in different cities through online apps during such sale events. With these in mind, the campaign hopes to connect with viewers by celebrating their collective joy of family bonding and encouraging them to shop their hearts out in the upcoming sale.
Grand Shopsy Mela will offer products from over 1300 categories. With a focus on both new and repeat users, Shopsy will offer a wide range of unbeatable deals, such as sarees starting from Rs 85/-, kurtis from Rs 69/-, makeup from Rs 39/-, perfumes from Rs 55/-, watches from Rs 50/-, wallets from Rs 20/-, sunglasses from Rs 22/- and hair accessories from just Rs 5/-.
Commenting on the campaign, Shopsy, Flipkart head Kapil Thirani said, “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”
Expressing her enthusiasm for the new campaign, Shopsy brand ambassador Sara Ali Khan shared, “Being an advocate of budget-friendly shopping myself, I resonate deeply with Shopsy's values. This marks my fourth collaboration with Shopsy. Each time, the response has been incredible, with fans actively searching for my outfits in the ad! Partnering with a brand committed to a value-driven shopping experience for Indian consumers is truly fulfilling. I had a lot of fun shooting this ad. I'm confident that the campaign will spark curiosity about the diverse range of products available at the upcoming Grand Shopsy Mela.”
Commenting on the campaign, Tilt Brand Solution chief creative officer Adarsh Atal said, “For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan - the family's shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family.”
Since its launch in July 2021, Shopsy has aimed to democratize digital commerce in India through its zero-commission marketplace model offering 160 million products at budget-friendly prices. Shopsy continues to fulfill its vision of making online shopping accessible to every corner of the country by catering to 19,000 plus pin codes across India.
