Mumbai: Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, proudly unveils an enhanced hair coloring experience along with redesigned packaging for Streax Highlights. The newly introduced Do-it at-home highlighting kit caters to our trendsetting consumers and aligns perfectly with their evolving tastes. The fresh packaging showcases distinctive design elements, enhanced functionality, and revitalized brand storytelling.
Streax Highlights stands as a beacon of innovation, quality, and style, setting the trend in the market by introducing the first-ever end-to-end solution for at-home hair highlighting. In line with the consumer's desire for a fashion-forward experience, Streax has meticulously crafted this comprehensive kit, designed to cater to the needs of modern consumers who seek both convenience and high-quality hair highlighting solutions.
The kit boasts catchy and innovative packaging. The new pack represents a strategic departure from conventional packaging norms. Streax ingeniously brings the focus directly onto the captivating hues and transformative effects of hair color, setting a new standard for visual storytelling in the industry.
HRIPL MD & CEO Dheeraj Arora conveyed his excitement regarding the newest addition to the brand. He expressed, "Catering to the fashion-forward preferences of today's consumers, Streax Highlights, the dominant player in highlights and fashion shades, is committed to strengthening its market position and delving into this dynamic segment. With a noticeable increase in the demand for bold colors, fashion shades, and vibrant hues, Streax is eager to leverage this trend by introducing Streax Highlights. This launch aims to broaden the avenues for individuals to showcase their creativity through hair styling, ensuring they stand out and get noticed.”
In addition to the striking new packaging, Streax is also rolling out an engaging communication narrative to highlight the unique features and benefits of its Hair Highlights range.
HRIPL chief marketing officer Mridul Munet said ‘Underlining this offering is Streax's new narrative, #SetTheTrend, emphasizing that Streax Highlights not only helps elevate your look but also positions you as the trendsetter among your peers. This distinctive packaging design serves as a visual testament to Streax's commitment to empowering individuals to express themselves boldly through their hair, setting the brand apart as a trailblazer in the realm of hair color innovation. He added that this new Hair Highlighting Kit will revolutionize the way individuals perceive and experience hair color, further solidifying Streax's position in the industry’’.
As part of its marketing plans to promote the new packaging and communication narrative, Streax will be launching a captivating digital film, inviting consumers to embark on a journey of self-expression and confidence.
Streax Highlights will now be available for purchase PAN India including across major e-commerce websites.
With 15 vibrant shades to choose from, Streax invites you to embrace your individuality and express yourself boldly, ensuring that your hair reflects your vibe with unparalleled brilliance.
