Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group celebrates the magic of small gestures in its new Think Beautiful digital campaign. It champions that real beauty resides in our thoughts and actions.

The film, with its touching narrative, delves into how simple acts of thoughtfulness can create profound connections between individuals, transcending barriers and fostering a more compassionate world. JSW Paints believes that genuine beauty stems from within, from the depth of our thoughts and the inclusivity of our actions. This film beautifully captures that essence.

Commenting on the new Think Beautiful campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today's younger generation's thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

TBWA\India CEO Govind Pandey said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

According to TBWA\India CCExpO Russell Barrett, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.”