Mumbai: Recently, Instagram was facing a glitch and brands did not leave a moment to capture on it! It all began with a creative spark from Animal Planet India, and before we knew it, the internet was buzzing with excitement. #TheGiraffeTrend as it is now known has inspired brands like Swiggy, Zeiss Vision India Kurl On, Chola MS, Vadilal Ice Creams to join the brandwagon.

Animal Planet India was one of the pioneers in initiating the pinch & zoom format, paving the way for what would soon become a widespread trend across platforms. One can do the same from thier pinned post - https://www.instagram.com/animalplanetindia/p/C3XoHIIRlCq/

Below is also the list of several brands which can be seen here:

Animal Planet India -

 

 

 

 

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A post shared by Animal Planet India (@animalplanetindia)

Discovery Plus India -

 

 

 

 

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A post shared by discovery+ India (@discoveryplusin)

Discovery Channel India -

 

 

 

 

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A post shared by Discovery Channel India (@discoverychannelin)

Chola MS -

 

 

 

 

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A post shared by Chola MS General Insurance (@chola_ms)

Udaya TV -

 

 

 

 

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A post shared by Udaya TV (@udayatv)

Chennai FC Football Club -

 

 

 

 

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A post shared by Chennaiyin FC (@chennaiyinfc)

Kuwy Technology -

 

 

 

 

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A post shared by Kuwy (@kuwy_technology)

Kurl On -

 

 

 

 

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A post shared by Kurl-on Official (@kurlon_limited)

Sun Music - 

 

 

 

 

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A post shared by Sun Music (@sunmusic_offl)

Zeiss Vision India -

 

 

 

 

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A post shared by ZEISS Vision India (@zeissvision_india)

TLC India -

 

 

 

 

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A post shared by TLC India (@tlc_india)

Chutneyfy -

 

 

 

 

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A post shared by Chutnefy (@chutnefy)

Turtle -

 

 

 

 

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A post shared by Turtle (@turtle.online)

MagicK Home India - 

 

 

 

 

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A post shared by MagickHome India (@magickhome_india)

Vadilal Ice Creams -

 

 

 

 

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A post shared by Vadilal Ice Creams (@vadilalicecreams)

Applause Entertainment -

 

 

 

 

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A post shared by Applause Entertainment (@applausesocial)

Mario Foods -

 

 

 

 

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A post shared by Mario Foods (@_mariofoods)

Devil's Circuit -

 

 

 

 

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A post shared by Maruti Suzuki Arena Devils Circuit (@devilscircuit)

Malabar Developers -

 

 

 

 

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A post shared by Malabar Developers (@malabardevelopersofficial)

Sunrisers Hyderabad IPL -

 

 

 

 

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A post shared by SunRisers Hyderabad (@sunrisershyd)

Bespoke London - https://www.instagram.com/bespokelondonofficial/?igsh=MTdsbnNvanJjb3Bvbw%3D%3D