Mumbai: Vertical Horizontal, a cutting-edge digital agency, emerges with a mission to navigate the dynamic digital realm and create meaningful connections between brands and their audiences keeping digital at the heart of its communication. The advent of multiple screens has brought a new wave of communication, making digital experiences seamless and fluid for consumers. Every piece of information, content, data, and human story is viewed, consumed, and experienced vertically & horizontally. Centered around this philosophy, Vertical Horizontal is all set to bring storytelling with an interactive twist for brands as well as digital consumers.
Vertical Horizontal founder & MD Pranav Pathak with almost a decade of entrepreneurial experience, helming the agency said, “Embarking on the journey of launching a digital agency is like investing in the future of innovation and connectivity. It's not just about creating a business; it's about catalyzing the transformation of ideas into a digital reality. Digital agency means betting on the power of creativity, technology, and strategic vision to shape the digital landscape and drive success in the ever-evolving marketplace.”
Bringing a deep understanding of the digital landscape, coupled with business strategy and transformation experience, Vertical Horizontal founder & MD Pranav Pathak serves as a mentor, guiding aspiring entrepreneurs and startup founders.
While the company will see itself immersing in small & medium businesses, it will also foray into investing in startups, partnering with young brands, right from its product evolution phase. Vertical Horizontal co-founder & CCO Dinesh Swamy has been a pivotal force in driving the agency’s growth since its inception. He stated, “We aren’t just storytellers; we are interactive storytellers. We are in the business of creating perceptions, letting the connected consumer have a choice of viewing - Vertical / Horizontal”.
With over two decades of experience, Dinesh Swamy has been a trailblazer, pioneering breakthrough digital campaigns across renowned agencies. His expertise spans prestigious brands such as Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, UltraTech Cement, Dabur, Kokuyo Camlin, Madhur Sugar and many others. Having supervised and executed numerous campaigns, he has contributed to over 200 awards and served as a judge at esteemed events like Adfest Asia Awards, Abbys Goafest, IDMA, IDA, Foxglove Awards, and the Grand Jury at New York Festivals.
Partnering with Swamy & Pathak in building the workforce is Vertical Horizontal executive creative director Sanket Mhatre said, “Blending technology, data and strategy, Vertical Horizontal aims to craft communication that combines a robust balance of emotional triggers and digital experiences. Launching Vertical Horizontal isn't just about creating a digital agency; it's about orchestrating a symphony of innovation, where creativity and strategy intersect to craft experiences that transcend the ordinary and redefine the digital landscape. It's a commitment to rewrite the narrative of brands through rich storytelling”.
With over 15 years of experience in digital advertising, Sanket Mhatre has worked on campaigns for prominent brands like Star Movies, HBO, SAB TV, Star Sports, Axis Bank, Bajaj Auto, Pampers, Hero Motocorp, Nerolac, Parle, Asian Paints, and Diageo, among others. Beyond his advertising expertise, Sanket is a bilingual spoken poet and acclaimed lyricist who has represented India at prestigious Literature Festivals.
