Mumbai: Sharad Gupta, former vice president & lead-corporate communications at Escorts Kubota Ltd, has unveiled his new venture, WNN-WHYNOTNOW, a brand advisory firm dedicated to transforming the landscape of marketing and strategic brand development.

Drawing upon a distinguished career spanning more than 25 years in brand strategy, integrated marketing, and public relations, Gupta has occupied significant leadership positions at reputable organizations such as Escorts Kubota Ltd, TATA Infomedia, Xerox India, Wunderman, Solutions, and 141 Worldwide. Before launching his new venture, Gupta spent nearly a decade at Escorts Kubota, formerly known as Escorts Limited, leading brand strategy, end-to-end communication campaigns, integrating marketing, PR, and digital efforts to achieve cohesive and impactful brand messaging.

In addition to his various brand & marketing roles with corporates, Gupta served as the ex co-chair of CII Regional Start-up Council, demonstrating his commitment to fostering entrepreneurship.

With a wealth of experience advising various mainframe and SME brands in sectors like advertising, media, public relations, manufacturing, IT, FMCG, consumer durables, education, and peripherals, Gupta positions WNN uniquely to address the specific needs of Start-ups, SMEs, and Unicorns. The firm offers strategic branding, MarTech solutions, and PR strategies to enhance their optimal value. Gupta asserts that strategic, cost-effective branding can empower these businesses to not only appear appealing but also contribute positively and propagate goodness.

Speaking on the new venture, Gupta stated, “With WNN, our unwavering commitment is rooted in empowering businesses to transcend their potential by offering unparalleled expertise in marketing, strategic communication, and creative innovation. WNN hopes to be a beacon for start-ups, SMEs, and unicorns, catalysing their journey towards success. As India emerges as one of the largest ecosystems for startups globally, boasting over one lakh startups, WNN is poised to play a pivotal role in supporting their GoToMarket and business journey, specifically focusing on marketing push and brand development to ensure their success. Our mission is to foster a collaborative synergy that propels our clients’ business goals, ensuring they not only survive but thrive in today's fiercely competitive marketplace.”