Mumbai: Citykart Pvt. Ltd. retailers focusing on family fashion in tier-II, III & IV cities, it is present in 9 states with 102 stores and has ventured into sports sponsorship for the first time. The platform is sponsoring the Uttar Pradesh team UP Yoddhas for season 10 Pro Kabaddi League (PKL), an Indian Men’s Professional Kabaddi League launched in 2014.

The strategic deal between the two parties is expected to draw in spectators who appreciate the perfect balance between the latest fashion in an affordable range and performance, as the competition advances, in addition to elevating the sports experience. Being a value fashion retailer with an established presence in North India and 52 stores across Uttar Pradesh, Citykart Pvt. Ltd. is the ideal complement to the vibrant and fiery atmosphere of the UP-based Kabaddi Club.

The spokesperson of Citykart Pvt. Ltd. shared his thoughts. “As Citykart Pvt. Ltd. takes its first stride into the realm of sports sponsorship, we are thrilled to announce our partnership with the UP Yoddhas for this Pro Kabaddi League season. Our brand ethos of  Being a truly Indian brand, we take pride in promoting truly Indian sports like Kabbadi which is gaining popularity throughout the world. Sponsoring the UP Kabbadi team is a humble acknowledgement of the love and support that Citykart receives from our customers based in UP.