Mumbai : mSixandPartners, GroupM's youngest outcome-based agency has facilitated a collaboration between actress Sobhita Dhulipala and Bhima Jewels, a prominent name in the Gold and Diamond Jewellery retail sector. The acclaimed celebrity, roped in as the brand ambassador for the legacy jewellery retailer, has appeared in a stunning commercial celebrating self-love with the brand’s diamond range.
The commercial, titled “Made to Celebrate You” features Sobhita recounting her career accomplishments while showcasing Bhima Jewels’ diamond range. The ad focuses on paying tribute to inspirational women from diverse backgrounds and encouraging them to indulge in self-love.
mSix&Partners’ strategic approach has ensured that Bhima Jewels’ brand ethos is mirrored with the endeavour of redefining the standards of luxury in the world of Gold and Diamond Jewellery.
Speaking on this occasion,Bhima Jewels managing director Abhishek Bindumadhav said, “We’re glad that our trusted partner mSix&Partners initiated this strategic collaboration with Actor Ms. Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand - her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty. Commencing our association with Ms. Sobhita is a new Television Commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, "Made to Celebrate You," redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that individuals today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.”
Commenting on the partnership, mSix&Partners India managing partner Subhamay Mukhopadhyay said, "We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign. Sobhita is the perfect fit for this association and has wonderfully personified Bhima Jewels’ brand values with her graceful presence. Apart from ensuring that we use best-in-class tech capabilities for our clients, mSix&Partners offers a holistic perspective that serves the brand’s purpose."
