Mumbai: Bigg Boss Telugu Season-7, telecast on Star Maa and streamed on Disney+ Hotstar achieved ground-breaking success in its latest season. Owned and produced by EndemolShine India (part of Banijay), the format exceeded all earlier viewership ratings and market-share in the Telugu speaking markets. Hosted by the Superstar Nagarjuna, the season’s finale in Hyderabad (SD+HD) had a remarkable 21.7 rating with a staggering 78% market share, the highest for any season. Across the overall Telugu-speaking market, the show reached the finale rating of 19.3 (HD+SD).

Commenting on the success, EndemolShine India creative head (Non-fiction) Tabassum Jalib said, "We’re all extremely excited with this season’s performance. The introduction of the 'Ulta Pulta' concept, an innovative twist within the show's format, played a crucial role in maintaining high engagement levels. The strategic addition of five new contestants in a spectacular 'level up' event during the sixth week infused fresh energy and intrigue, keeping the audience captivated.” She further added, “Setting new benchmarks in Season-7 is a testament to the format’s robust and cross-segment appeal. Kudos to the teams at EndemolShine India as well as Star Maa for delivering another blockbuster season.”

Bigg Boss (an adaption of Bigg Brother) is one of the most successful franchises in global entertainment, and plays out in over 45 territories every year. In India alone, there’s 5-6 editions of Bigg Boss every year, playing out across languages, across geographies, and across platoforms – Bigg Boss Hindi, Bigg Boss Telugu, Bigg Boss Tamil, Bigg Boss Kannada, and Bigg Boss Malyalam.