Mumbai: Say goodbye to dry and mundane year-end performance reporting as Wakefit.co, a D2C home and sleep solutions brand, shatters the mould to inject life and laughter into its annual achievements. With a landmark year that boasts of strong business performance, new retail store launches, an expanding presence across the country, optimised operational efficiency, a new brand identity, and much more, the company has chosen to humanize the data through a video that combines humour, authenticity, and rich engagement.
Inspired by the legendary sitcom, "The Office," Wakefit.co has unveiled a side-splitting mockumentary-style video, featuring Wakefit employees as cast members. Check out the Wakefit mockumentary here.
The goal of the mockumentary storyline is to blend entertainment with information and highlight some of the achievements by Wakefit.co over the past year. These include:
Four lakh Orthopedic Mattresses Sold in 2023: In a humorous twist, the video showcases how Wakefit's Orthopedic mattresses flew off the shelves and garnered customer love.
99 per cent Website Uptime: Wakefit.co's commitment to accessibility and efficiency is humorously conveyed to showcase the website uptime over the past year, ensuring seamless customer engagement.
New Brand Identity with Infinity Home Logo: Viewers will see the brand's transformation through a new logo, emphasizing the concept of the "infinity home," inviting customers into a world of endless possibilities.
Close to 50 new retail stores launched: The mockumentary portrays Wakefit.co's expansion across India, providing customers with omnichannel touchpoints to experience their products.
Ayushmann Khurrana campaign success: The campaign's success is portrayed through a hilarious narrative, showcasing Wakefit.co's ability to resonate with its audience.
Wakefit's marketing strategy endeavours to create meaningful conversations and foster authentic engagement with its audience. This campaign embodies that very philosophy, aiming to connect with viewers by adding humour and a human touch to the typically mundane world of annual reports.
The most awaited year-end film is here! ?
In Wakefit's hilarious 2023 wrap, a crowned customer adds chaos to a forehead-labeled conference room, led by a clueless boss’ antics. ?
If you love what you see, comment your fav scene below! ?https://t.co/YW6pC2W4X0— Wakefit (@WakefitCo) December 27, 2023
