Mumbai: Keeping in view the transforming market dynamics and tech focus and digital becoming an essential ingredient for business, eCommerce and engagement, and with many new entrants in this space, Ipsos India has pulled in Unni Hariharan to lead tech and e-commerce, with immediate effect.

Hariharan is the designated executive director, and his remit is to identify and enhance opportunities with leading players in the tech and e-commerce sector and will work with clients pan India. He reports to Shalini Sinha, country service line leader, brand health tracking (BHT) and creative excellence (CRE).

Elaborating more on the development, Shalini Sinha, country service line leader, BHT and CRE said, “It is our constant endeavour to hire sectoral experts as they are best placed in providing a strong and strategic counsel to clients for market leading business decisions. Hariharan has domain expertise and has worked extensively with clients in technology, e-commerce and D2C space and we foresee him growing our presence with the roster of clients in these areas and leveraging opportunities.”  

Ipsos India CEO Amit Adarkar said, “Covid19, hastened adoption of technology with lockdowns and access to brick and motor stores almost unavailable for many months and then the fear of going to public places occupying the mindset of consumers, there was a boom in e-commerce, D2C players and digital adoption for almost bingeing on everything – from shopping to social media browsing and surge in OTT subscriptions etc. Ipsos India views this as a great opportunity area, bringing in Hariharan will help us enhance our quality of work and our client delivery mechanism.”

Hariharan moved from Nielsen and has about two decades of work experience across leading market research agencies. He is an alumnus of Goa Institute of Management.