Mumbai: Aditya Birla Fashion and Retail Ltd (ABFRL), India’s leading fashion company, has announced a partnership with Christian Louboutin, one of the world’s most famous shoe designers known for his high-end footwear and iconic soles. This joint venture envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL where the partners will hold equal stake.
Founded in 1991 in the heart of Paris, Christian Louboutin is one of the leading names in global luxury, world famous for its signature red sole shoes. Christian Louboutin has successfully diversified its business into men’s footwear, leather goods & accessories, beauty and kids. Christian Louboutin has established its retail presence in over 30 countries.
“We are excited to partner with ABFRL’s team and look forward to working with them to manage and develop the business in India which is an extremely important market for us,” commented Christian Louboutin’s Group CEO Alexis Mourot.
Aditya Birla Fashion and Retail Limited managing director Ashish Dikshit commented “We are thrilled to announce our strategic alliance with Christian Louboutin, a true icon in luxury footwear. This partnership reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India.”
“We are excited to welcome Christian Louboutin into the ABFRL family and building a strong platform for the brand in India. The brand’s distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly,” commented Aditya Birla Fashion and Retail Ltd CEO of international business Sathyajit Radhakrishnan.
The company’s international brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.
Van Heusen innerwear, athleisure and active wear is establishing itself as India's most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantnu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.
In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology-led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of digital-first brands in partnership with founders of emerging brands in the e-commerce market. With a focus on fashion & lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.
