Mumbai: TAM AdEx has released a quarterly report on television advertising for Jul – Sep’23.
Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a degrowth of four per cent in TV ad volumes compared to Jul-Sep’22.
Food & beverages retained its top position compared to Apr-Jun’23; the auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.
The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages, and shampoos observed a positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.
Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14th and 13th positions respectively in Apr-Jun’23.
In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.
Milk beverages saw highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.
Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.
