Today, LALIGA is the largest football ecosystem in the world, with the most extensive international network of all sports properties, present in 41 countries through 11 offices, and with sustained growth in all areas over the last 10 years.

The reality of LALIGA has changed radically in the last decade. It is bigger, more international, it reaches more people than ever before. That’s why it is evolving its brand to adapt to this new reality.

The new brand

Characteristics and workmark

First of all, we want to assert what we do and what makes us unique with pride. We no longer whisper; today we shout it loud and clear. LaLiga becomes LALIGA, written as a single word in capital letters. A word that represents THE POWER OF OUR FÚTBOL, and claims the pride of being a league that complies with the rules, is socially responsible, and fights to end discrimination.

New symbol

The new brand symbol is represented as LL, its initials, which personify the world's largest football ecosystem.

The choice of this symbol reflects two key moments that are often experienced on and off the field, and that symbolize the passion for football. On the one hand, players celebrating when they score a goal with a knee slide on the field. The silhouette of their body forms an L while celebrating.

On the other hand, the L that the fans form with their arms when they celebrate goals or their team’s success. With clenched fists, with strength, with passion, that second L is made by football fans. That is why the new LL symbol is a reflection of the communion between players and fans.

LL is the tangible expression of LALIGA's motivation and drive, a symbol that represents the greatness of shared emotion and the pride of being part of this competition.

Colour

LALIGA’s new corporate colour, Pantone Red 032C, represents the pride, passion, energy and excitement of football, a colour that is easily identifiable, Young, fresh and unique. This coral red connects better with the reality of what LALIGA is now.

Sound identity

Until now, LALIGA has had a distinctive anthem, but this Brand transformation also involves building a unique musical universe, with its own identity aligned with the brand’s values.

The start of the matches will feature its own uch more versatile sound, with its own declination to adapt and change to different environments and moments, all of them easily identifiable, all revolving around the same sound universe.