Mumbai: Wondrlab's digital-first creative powerhouse, WYP, wins the creative mandate for Panasonic Life Solutions India (Anchor by Panasonic), biggest 360-degree advertising campaign for its power vertical. Anchor by Panasonic is a prominent leader in electrical construction materials manufacturing. The remarkable victory follows a rigorous multi-agency pitch.

Commenting on working with Wondrlab, senior VP – sales & marketing Sunil Narula said “It was an absolute pleasure working alongside the exceptional team at Wondrlab. The power segment is intrinsically technical, and often, consumer engagement is minimal. In fact, several of our products, once installed, remain unseen by the customer during their operation. Crafting a compelling narrative for such a campaign was undeniably challenging. Yet, the Wondrlab team masterfully crafted an exquisite communication piece that seamlessly dovetailed with the excitement of the Cricket World Cup, conveying our message flawlessly.”

Commenting on the win, Wondrlab co-founder and managing partner Rakesh Hinduja shared his enthusiasm, "We are thrilled about this collaboration, which aligns seamlessly with the dynamic growth of India's electricals manufacturing sector. This partnership holds immense promise as we embark on a journey to enhance Anchor by Panasonic's brand presence."

Hinduja further added, "Our team at Wondrlab's WYP is excited to leverage our creative expertise in crafting campaigns that resonate with Anchor by Panasonic's audience. As the electricals manufacturing landscape continues to flourish, we're committed to delivering creative excellence that reflects the sector's vibrant spirit."