Mumbai: As per media reports, Vigyeta Agrawal who was head of marketing for Jio Cinema’s entertainment division has called it a day. She had joined the company in 2019 and had been around for close to five years.
In her role at the company, Agrawal was leading the marketing function for the entire entertainment vertical. She played a role in the execution of Jio Cinema’s Women’s Premier League and Indian Premier League campaigns. She was also in charge of Consumer Insights.
Before joining Jio Cinema, Agrawal had a long stint at Amazon, leading platform marketing for their largest category - mobiles and accessories. Prior to that, she has also worked with Fever FM and HT Media.
