Mumbai: The Delhi high court on 18 September 2023 refused to restrain Parle from using the trademark ‘For the Bold’ on its products in a suit filed by PepsiCo. PepsiCo had sought to restrain Parle from using PepsiCo's registered trade mark 'For the Bold' on its products. In response, Parle challenged the validity of PepsiCo's trademark 'For the Bold' and sought framing of the issue of invalidity of PepsiCo's trade mark.

The Delhi high court while allowing the aforesaid plea of Parle raising the issue of invalidity, rejected the prayer of PepsiCo to restrain Parle from using the trademark 'For the Bold' on its products. However, it has directed Parle to not use the tagline ‘For The Bold’ as the predominant part of its advertising campaign and not to alter the label on its “B Fizz” bottle without prior approval of the court.

Ankur Sangal, Pragya Mishra and Shashwat Rakshit from Khaitan & Co appeared for Parle.