Mumbai: Viacom18 have secured both the TV and digital rights for international matches to be played in India for the next five years (2023-28 cycle).

Sports18 will then telecast the matches, international and domestic, on TV while it will be live streamed on JioCinema as OTT platform.

The broadcast cycle begins from September 2023 and goes until March 2028 for a grand total of 88 bilateral matches (could go up to 102 matches) involving India. It can be broken down into 25 Tests, 27 ODIs and 36 T20Is.

Sony Pictures Networks India MD & CEO N.P Singh, congratulated the winners of the BCCI e-auction for the bilateral media rights by saying, "We extend our heartfelt congratulations to the BCCI for a transparent and efficient e-bidding process and to the winners for securing the bilateral media rights. Our disciplined bid was grounded in market forecasts and a long-term growth strategy. We remain committed to delivering top-tier sporting entertainment as we continue to see growing enthusiasm across various sports genres."