Mumbai: TAM India has released a report on advertising on news genre for the period Jan-Jun 2023.
During the first half of 2023, there was a decline of six per cent in advertising volumes within the news genre. In contrast, the period between January and June 2022 experienced a slight increase of five per cent compared to the same months in 2021.
Services, food & beverages and building, industrial & land materials/equipments retained their first, second & third positions during Jan-Jun’23 compared to Jan-Jun’22. ‘Personal Accessories’ was the only new entrant in top ten list of sectors during Jan-Jun’23. The top ten sectors together added 80 per cent share of ad volumes during Jan-Jun’23.
The top ten categories together added 27 per cent share of ad volumes in Jan-Jun’23. Apart from cement and building materials/systems, all the categories in the top ten list witnessed positive rank shift during
Jan-Jun’23. Cars ascended to second position during Jan-Jun’23 compared to Jan-Jun’22.
Reckitt Benckiser (India) & Hindustan Lever retained their first & second positions during Jan-Jun’23 compared to Jan-Jun’22. The top ten advertisers together added 22 per cent share of ad volumes during Jan-Jun’23. Reckitt Benckiser (India), Patanjali Ayurved, GCMMF & Lalithaa Jewellery Mart observed positive rank shift during Jan-Jun’23.
During Jan-Jun’23, more than 6.8K brands were present on TV. Notably, three of the top ten brands belonged to 'Reckitt Benckiser (India)'.
‘Cars’ category saw highest increase in ad secondages with growth of 71 per cent. In terms of growth percentage among top ten categories, biscuits witnessed highest growth of two times during Jan-Jun’23.
During Jan-Jun’23, ‘Hindi News’ was the leading subgenre for advertising with 19 per cent share of ad volumes. Top five channel subgenres accounted for 57 per cent share of ad volumes during Jan-Jun’23.
