Mumbai: India's new-age independent digital marketing transformation group - LS  Digital, has announced that it completed a campaign with Pepe Jeans London, a denim and casual wear jeans brand, which helped increase sales during the End of Reason Sale (EORS) event on the e-commerce website, Myntra. 

Sharing her insightful thoughts,  LS Digital AVP eMarket  Pooja Dhamdhere said, “In this edition of the EORS, Myntra recorded 50 per cent new customer growth. We are happy to be a part of Pepe Jean’s growth journey on the platform. Both teams worked in sync to achieve the results. The fact that we  were able to exceed the targets speaks a great deal about our association with the brand.” 

Pepe Jeans needed a strategy that would create a buzz for its products online during Myntra’s End of  Reason Sale (EORS) to increase the visibility of its range and improve the chances of making sales. LS  Digital created a plan that focused on launching campaigns around the different colours in the denim category. The strategy also entailed promoting only those products that had a high stock count to maximize sales performance. Simultaneously, efforts were devoted to better-performing products while pausing underperforming categories to improve sales conversions. 

The ten-day campaign was closely monitored by LS Digital to ensure performance metrics were being met. The team also ensured the reallocation of budgets for underperforming campaigns by diverting them towards the best-performing ones for optimum cost utilisation. 

LS Digital’s digital marketing campaigns resulted in several wins for Pepe Jeans. The lifestyle brand saw a 76 per cent uptick in per-day revenue during the EORS period compared to the regular business as usual (BAU) period in May 2023. LS Digital also achieved a 13 per cent lower Cost per Order (CPO) compared to the target. Pepe Jeans recorded a 4.5-time increase in orders, and consumers spent 1.7 times more compared to the previous Myntra EORS event. 

Pepe Jeans London deputy general manager (marketing) Priyaranjan Manay said, “Our partnership with LS Digital has been of great support in our journey to strengthen our presence on e-commerce platforms. PLA efficiency during a major sale event such as EORS was very crucial amidst other players, and driving this with an eye on the costs was very important. We have seen a great  impact from this collaboration on all media metrics, including awareness, consideration, and  conversion during the event.”