Mumbai: Breakbounce, the hot unisex casual wear brand known for its trendsetting designs and urban street-inspired fashion, has recently launched its new ‘Fearless’ collection. The collection captures the bold, unabashed spirit of street culture while staying authentic to the brand’s ethos of movement and dynamism. One of the many notable features of the Fearless collection is the introduction of ranges named ‘Taika’ and ‘Voice’.
Taika is Breakbounce's tiger mascot, narrating the story of born leaders, brave souls and a fierce tribe led by creativity. This range is designed with the tiger mascot that adds a marquee element to each piece of clothing, thus making it something of a statement.
The Voice range signifies, quite literally, the brand's voice that finds resonance with the wearer. This range is an amalgamation of comfort and style, offering an uber-cool selection that complements your personality and enables the expression of the individual’s spirit.
To launch this collection in a way that strengthens the brand’s positioning and helps grow and engage its customer base, G.O.A.T Brand Labs has taken multiple initiatives to invest in community-building efforts through strategic collaborations.
The brand's ethos of movement/energy and change is reflected in the newly launched campaign. Breakbounce has teamed up with popular choreographers/YouTubers Tejas Dhoke & Ishpreet Dang from Dancefit Live for a long-term association. Through this partnership, Breakbounce aims to showcase its product versatility and functionality and strengthen youth connect.
Breakbounce’s mini content series with the doctor-turned-DJ, The Spindoctor (Dr Sanjay Meriya), celebrates India's brightest talents in hip hop, dance, beatboxing and freestyling, with a mission to authentically engage with the youth and showcase the brand's dedication to celebrating diversity, creativity and expression in all its forms.
The brand has also featured India’s champion breakdancer - Bboy Wildchild (Eshwar Tiwari) in one of their brand videos. With his impressive moves and daring stunts, Wildchild brings to life the passion, vitality and fearless spirit of street culture.
With a deep understanding of the power of community and the influence of pop culture, G.O.A.T has helped Breakbounce partner with this diverse group of influential individuals who embody the brand's ethos. By collaborating with these tastemakers, G.O.A.T aims to strengthen Breakbounce’s brand positioning to resonate with a wider audience.
Rishi Vasudev, CEO & Co-founder of G.O.A.T Brand Labs, said, “The mission for Breakbounce continues to be to deliver high-quality products to the youth, aligned to the latest urban and casual wear trends. Breakbounce was the first to introduce street fashion in India and we envision it becoming the most preferred brand in the category.”
Sanjeev Mukhija, Founder of Breakbounce, said "We see Breakbounce as more than just a streetwear brand; it's a movement, a platform for self-expression and individuality. Our potential lies in our ability to connect with our customers at a deeper level, to resonate with their passions and aspirations and to be a catalyst for positive change."
Moving forward, Breakbounce remains dedicated to further expanding its community outreach, fostering connections and continuously pushing the boundaries of unisex casual wear fashion. With an unwavering commitment to authenticity and innovation, Breakbounce is poised to leave an indelible mark on the fashion landscape.
G.O.A.T Brand Labs has also been consistently investing in brand marketing efforts for some of its other high-potential brands like trueBrowns, The Label Life & Voylla, not to mention Breakbounce.
