Mumbai: sloggi, Swiss innerwear brand from the house of Triumph International, introduces a new movement with, ‘move comfortably through our world’, redefining the innerwear category. Targeting, young Gen Z audience of 18-25 years, whose ideas influence the rest of the world, the brand is set to innovate its product line across markets, including India. The brand believes in innovation that goes beyond functionality and is focused on comfort that is, personal.
Triumph International-India & Sri Lanka marketing head Bhavin Devpuria “With rapid urbanisation, growth in organised retail and surge in e-commerce platforms, we are expecting spike in demand for sloggi in India, over the next five years. Specifically designed for the youth, sloggi’s product innovation and focus on comfort, will be a key driver of growth. Additionally, with over 50 per cent population, under the age of 30 and more women joining the workforce, market potential for intimate wear in urban and semi-urban cities, is bound to fuel the opportunity”.
The brand caters to current consumer tastes and preferences for trendy and comfortable innerwear. Increasingly, the young audience is looking for minimalistic and practical styles/designs, that can be worn day long without feeling restricted or uncomfortable. They prefer simple and understated pieces, without too much fuss or embellishment. Minimalism in fashion, colorful and playful styles, is the in-thing, today.
Using the latest and interesting technologies, sloggi’s core and premium label for both, men and women, uses a bold, joyous, authentic, inclusive and innovative, expression. With a strong belief in ‘nothing that should hold us back’, sloggi’s collection is meant for all body types-shapes and statistics. Its "Body Adapt" line is getting increasingly popular, and so is the, "Zero Feel" and "Go All round" collection that extends to comfort and versatility.
Conscious of sustainable materials used in innerwear, sloggi is committed to bringing innovation season after season, redefining, and reinventing comfort. The brand is known to have introduced its first products that revolutionized cotton and transformed the category. Priced between, Rs 500 – Rs 2,500, sloggi’s active innerwear line is available across, Triumph International stores and e-commerce platforms of Myntra, Nykaa, Amazon, TataCLiQ, shoppersstop.com, and lifestylestores.com.
