Mumbai: Welspun, one of India's fastest growing global conglomerates has today unveiled its new brand identity, which has been created by the world's leading brand consultancy Interbrand.
The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next level opportunities, value and experiences. The new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal both the history and the future. The umbrella brand holding the wider portfolio built over the years through remarkable organic and inorganic growth has been christened as Welspun World.
Commenting on its high profiled step-up of the brand, Welspun World chairman B.K. Goenka said, “In an ever-evolving business landscape, Welspun recognizes that driving exponential growth transcends mere intentions. True growth emerges from seizing ground-breaking opportunities that empower individuals, foster flourishing businesses, and cultivate a sustainable planet. It stems not only from executing tasks with precision but also from undertaking initiatives that genuinely make a difference. We realised that our brand step-up had to be authentic for it to be a powerful influence on our people, businesses and communities. Our core lay in Welspun’s audacious journey of transformative achievements in the past, as well as its resolute dedication to embracing the boundless opportunities that await. Guided by this indomitable spirit, the company wholeheartedly embraces change, ready to fearlessly venture into uncharted territories and conquer the challenges that tomorrow brings.”
Said Interbrand India & South Asia CEO Ashish Mishra, “We are thrilled to have partnered with Welspun on their remarkable brand transformation journey. The new brand identity reflects Welspun's courageous history of expansion and growth, driven by strategic diversification efforts to create next-level opportunities and experiences. The choice of "The Exponent" stems from the idea that Welspun's progress and impact extend far beyond linear growth. Like an exponent, the company's influence and achievements have the power to transform industries, communities, and the world at large. The symbol serves as a visual representation of this exponential growth trajectory.”
The ‘Exponent’, featuring a double tick, symbolizes the company's dedication to both "doing things right" and "doing the right things."
Explaining the new logo, Mishra said, “The double tick conveys a powerful message of balance and integrity. It reflects Welspun's belief that true success is achieved by combining meticulous execution with a strong moral compass. It represents their commitment to not only achieving outstanding results but also doing so in a responsible and sustainable manner.”
