Mumbai: With The Championships, Wimbledon now underway in London, millions will be viewing the action around the world and, like any other major sporting event, illegal actors will be attempting to profit through piracy. This year, however, organisers of the legendary tennis event have strengthened their ability to quickly remove illegal broadcasts through a global agreement with LaLiga Tech.

Content Protection services will carry out continuous monitoring and elimination of pirated content related to matches broadcast from the two weeks of The Championships. This monitoring will be carried out across all search engines, social media sites, online marketplaces, IPTV services or apps from any location.

With a worldwide audience that reaches more than 80 million, Wimbledon is one of the standout events of the global sporting calendar and protecting its hundreds of matches from illegal consumption is a key challenge to safeguarding the prestige of the event and the value of broadcasting rights.

Content Protection tackles online piracy by scanning all channels where illegal content is being distributed or promoted, removing it and collecting evidence to streamline legal procedures. Its expert teams of analysts based in laboratories around the world work in collaboration with the world’s largest distribution platforms and social networks to ensure content is removed as quickly as it emerges.

Content Protection director Guillermo Rodríguez said, “The Championships are an unmissable part of the sporting year and as such, attract worldwide attempts from criminals who try to illegally share the content for profit. We provide the technical and human resources to stop this and ensure more content is detected and removed in real time, which is vital for an industry where so much value comes from the live experience.”

All England Club head of broadcast, production & media rights Paul Davies added, “The illegal piracy of sports content is the scourge of our industry, and its protection for both licensors and rights-holding broadcasters is essential if we are to maintain a healthy and vibrant ecosystem. In LaLiga Tech, we have found an advanced global solution to monitor and swiftly take down illegal broadcasts of The Championships and early indications are that they are doing so with tremendous success.”