Mumbai: Going to catch up on a film in the movie theaters, has become an expensive affair, quite literally. Even though movie ticket prices are not that costly, it’s the sky-rocketing prices of food & beverages (F&B) that make it an overall pricey experience.

PVR displayed a small gesture in response to a customer’s tweet, which went viral a few days back, complaining about the F&B pricing at cinemas. The film goer complained about the high prices on F&B at PVR Noida. To show that it pays heed to the voice of its consumers, and respects their opinion, PVR has announced some unprecedented F&B offers for weekdays and weekends at all its cinemas through #PVRHeardYou

We at PVR believe that every opinion matters and it must be respected. We have this update for you and for every moviegoer in India #PVRHeardYou https://t.co/rrBL3xFUJs pic.twitter.com/PsOvxxqAaj

— P V R C i n e m a s (@_PVRCinemas) July 12, 2023