Mumbai: The World TV Premiere of the highly anticipated blockbuster from Yash Raj Films, Pathaan on Star Gold, has created new viewership records on TV. With an incredible reach of 45.5 million viewers and an impressive Average Minute Audience (AMA) of 15 million (Source: BARC - All India, CS2+,Tv+Ooh), the Shah Rukh Khan, Deepika Padukone and John Abraham starrer Pathaan's premiere on Star Gold has emerged as the highest-rated movie of 2023. The success of Pathaan’s premiere on Star Gold not only signifies the film's popularity but also reinforces the influence of television as the preferred medium of entertainment in India.
“We are delighted with the response received for the world TV premiere of Pathaan. We continuously strive to bring the very best and latest movies of Indian cinema on our channel for movie aficionados. The success witnessed with Pathaan demonstrates the strength of TV in the country and its ability to reach a wide audience and bring families together for shared viewing experiences.Star Gold has been home to the biggest blockbuster premieres and we look forward to bringing in more blockbusters for families to enjoy,” said Disney Star head- content Disney+ Hotstar & HSM entertainment network Gaurav Banerjee.
"We are thrilled to witness the resounding success of Pathaan's premiere on Star Gold as the biggest TV premiere of 2023. It's a testament to the unwavering support of our audience who continue to embrace our vision tocreate unforgettable cinematic experiences. Pathaan that belongs to our prized YRF Spy Universe, could not have premiered on a bigger platform than Star Gold whose reach remains unparalleled,” said Yash Raj Films CEO Akshaye Widhani.
To further enhance the excitement surrounding the TV debut of the high-octane spy thriller Pathaan, Star Gold notched up the promotions by setting a Guinness World Record. As part of the event, a celebration took place outside Mannat, the iconic residence of superstar Shah Rukh Khan in Mumbai. A gathering of 300 enthusiastic fans came together to set a record for the ‘Most number of people doing the SRK pose simultaneously’ This event became a resounding success, capturing the unwavering devotion and enthusiasm of SRK’s fans. Adding to the delight, Shah Rukh Khan himself made a surprise appearance, expressing his gratitude and heartfelt thanks to his devoted fans.
Pathaan’s World TV Premiere reiterates Star Gold’s dominance with successful TV Premieres. Pathaan, Brahmāstra: Part One – Shiva and Ram Setu are Top 3 premieres of 2023; all three premiered on Star Gold.
Pathaan on Star Gold had multiple sponsors on board, these included -- co-presenting sponsors: P&G and Dabur, co-powered by sponsors: Maruti, Amazon, and HUL, and associate sponsors: Ultratech and Adani Wilmar.
