Mumbai: For years, fashion-forward trendsetters have coloured their hair at the cost of the health and vitality of their precious manes. Staying in vogue and wearing your hair with aplomb just the way you like it, does not come at a price anymore! Disruptive semi-permanent hair colour brand 2.Oh! has launched a range of hair-colour products crafted in Italy and created for India in a vibrant and intermixable rainbow palette that also restores and rejuvenates hair, that too from the comfort of one’s home.
2.Oh! is a revolutionary hair product brand made in Italy with science and Innovation as priorities founded by sisters Ritu Vijayvergiya and Roohi Vijayvergiya, who left high-flying corporate jobs and got together to create 2.Oh! with the vision of creating the highest international quality, innovative hair products specifically crafted for Indian hair.
2.Oh! Lightning Kit - Formulated and manufactured in Italy
Kickstart your hair transformation journey with the 2.Oh! Lightning Kit, is an easy-to-use, safe and hassle-free hair bleaching at home. This includes the 2.Oh! Ultra Lift Hair Lightening Powder, achieves multiple levels of hair lightening while safeguarding hair bonds. The unique blend of 2.Oh! 20 Volume Developer and 2.Oh! Ultra Lift Hair Lightning Powder ensures optimal results, while the incorporation of Plex 2.Oh! strengthens hair, restores elasticity, and prevents damage, leaving it luxuriously soft and silky.
MRP: Rs 999
2.Oh! Semi-Permanent Hair Color - Formulated and manufactured in Italy
No more salon visits with this one! This product allows you to conveniently and effortlessly colour pre-lightened or bleached hair from the comfort of your home. The hair colour comes in a vibrant and intermixable rainbow palette of 11 colours including violet, blue, pink, red, bordeaux, purple, pastel, tropical blue, aquamarine and emerald green. Formulated with Micro Pure Pigment Technology and enriched with Argan Oil and Sunflower Seed Extract, this high-intensity semi-permanent hair colour lasts a long time up to 12-15 washes with beautiful fades and offers unparalleled shine.
MRP: Rs 849
2.Oh! Anti-Yellow Shampoo – Formulated and manufactured in Italy
You can call this product an elixir for your brassy hair – This is a shampoo with Blue-violet pigments which gently cleanses your hair and neutralizes yellow undertones and brassiness of highlighted and bleached hair. This argan oil-enriched shampoo leaves your hair deeply nourished, soft & shiny and protects them from breaking.
MRP: Rs 849
“As sisters and co-entrepreneurs, we are delighted to present 2.Oh! as a testament to our shared dreams to change the way hair colouring is perceived in India. We spent 18 months ensuring that our products were of international quality, innovative, well-researched, rigorously-tested, before launching our brand in India. We hope to empower people to confidently embrace their individuality knowing that their hair health is taken care of,” said 2.Oh! co-founders Ritu Vijayvergiya and Roohi Vijayvergiya,
Availability
https://www.2pointoh.in/collections
Nykaa and Amazon
Flipkart
