Mumbai: French Connection has announced Bollywood actor Siddhant Chaturvedi as its first brand ambassador in the country. The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums.
Siddhant has made a promising start to his acting career with performances in Inside Edge, Gully Boy, Gehraiyaan and Phone Bhoot. With a slew of exciting movie projects lined up and a thriving fan base, the actor is sure to leave a mark in the minds of the audiences. With him at the helm, French Connection’s new campaign is set to build stronger brand salience with its young and sophisticated audience cohorts across top metros and tier 1 cities in the country.
The campaign is rolled out nationally and has been extensively promoted across social media channels to reach the brand’s target audience, which largely comprises young, bold spirited shoppers. The ad campaign highlights the new season collection, centered on the theme- “Find your connection”- The visual montage featuring Sidhant emphasizes on people expressing their individuality through their fashion choices and showcasing their authentic self each day with confidence.
The 35 second ad film, titled “Find your connection” revolves around our protagonist, Siddhant’s daily routine which involves interacting with people from all walks of life. His everyday style and mood are complemented by the outfits he wears. He exudes confidence wherever he goes flaunting the latest French Connection collection. Through his dressing and style, the protagonist is able to express his individuality each day and is able to bring his most authentic self to the people he is connected with.
Speaking on the occasion, Chaturvedi said, “I am thrilled to represent a global marquee fashion brand like French Connection which has been synonymous with youth fashion over the years. The brand's design and attitude is Fun, Bold and Quirky which resonates with my persona and style. The ad film emphasizes on expressing individuality through fashion choices and I am looking forward to a fruitful partnership as there is mutual admiration towards youth fashion.”
Speaking about the association, Myntra senior VP- house of brands Nihal Rajan said, “Siddhant’s persona strikes a perfect balance between being versatile, young, cool, and spirited that perfectly fits with French Connection’s brand values. His appeal and growing fan following has the potential to engage with GenZs and fashion-forward cohorts and influence their sartorial choices. We are confident about the association with Siddhant strengthening the brand’s reach further and building resonance with the brand’s core audience.”
