Mumbai: Nickelodeon – India’s kids’ entertainment franchise, has continued to strengthen its position and setting new benchmarks in the industry with numerous category-first initiatives. The unprecedented success of the digital edition of Nickelodeon Kids Choice Awards 2022 received 1.7 million votes, the highest ever across all editions of KCA. This unparalleled response is a testament to its ability to engage and empower its young viewers across platforms.
Defying in-person limitations and allowing audiences to engage like never before, this year witnessed kids engaging with KCA through short and snacky content across platforms and screens. With the addition of newer categories, the fandom surrounding Nickelodeon Kids’ Choice Awards grew tremendously and witnessed appreciation for socially trending categories such as Favorite Audio on Reels, Favorite Influencer, and Favorite Shorts. With ‘Kids Ki Choice, Kids Ki Voice’ at the core of it, the iconic Nickelodeon Kids’ Choice Awards 2022, reiterated its focus on empowering kids with #It’sAllAboutYou.
With a phenomenal response received, Pathaan emerges as the clear favorite amongst kids by winning the Favorite Movie, and Shah Rukh Khan earns the title of Favorite Movie Actor for his role. Kiara Advani bags the title of Favorite Movie Actor (Female), while Hrithik Roshan and Madhuri Dixit are declared as Favorite Dancing Star (Male) and (Female), respectively. The Favorite Sportsperson title is once again won by PV Sindhu, along with a host of special awards being presented to Ayushmann Khurrana, Kartik Aryan, and Bhumi Pednekar.
Following its Oscar triumph for Best Original Song, RRR’s infectious track Naatu Naatu continues to shine by winning the honor of Favorite Song (South) at the Kids’ Choice Awards 2022. Additionally, KGF 2 emerges as the Favorite Movie (South), while Rashmika Mandanna and Yash claim victory in the Favorite Movie Actor Female (South) and Male (South) categories, respectively. The sitcom Taarak Mehta Ka Ooltah Chasmah maintains its winning streak by securing the title of Favorite TV Show for the eighth consecutive time, with Dilip Joshi once again taking home the award for Favorite TV Actor (Male).
Momos take the crown as the ultimate favorite food among the generation, while Candy Crush Saga claims the title of the Favorite Mobile Game. Adding to the excitement, Nickelodeon’s Motu Patlu steals the show as the Favorite Show on Kids Channel, with Motu himself being honored as the Favorite Indian Cartoon Character.
Speaking on the massive response received for Kids’ Choice Awards 2022, Viacom18, head - marketing, kids TV Network Sonali Bhattacharya said, “With year-on-year successful editions of the Kids’ Choice Awards, Nickelodeon continues to be the ultimate platform that puts kids at the center of all that it does. This year’s edition garnered a record-breaking 1.7 million votes, proving that kids have been empowered to voice their choice. Our focus with Nickelodeon Kids Choice Awards 2022 was to engage with kids on all platforms where they consume content. By tapping into these touchpoints, we were able to drive inclusivity and participation to this one-of-its-kind award. We are delighted with the response and thrilled that we could meaningfully entertain our young audiences.”
Taking its reach to new heights, the Nickelodeon Kids Choice Awards 2022, hosted by National award winner Varun Buddhadev, will have its largest-ever digital simulcast on 28 June 2023. The entertainment extravaganza will be streamed across various network platforms, including Nickindia.com and Sonicgang.com, as well as the social media platforms of Nickelodeon India, Sonic Gang, MTV India and Colors. Kids can also tune into JioTV to join in on the excitement.
