Mumbai: Moj, India’s short video platform announced it is working with Dolby Laboratories, a leader in immersive entertainment experiences, to bring Dolby Vision HDR to the hands of its community. Moj is also the first Indian platform to implement Dolby Vision image quality.
Dolby Vision empowers content creators and everyday users to create and share videos with dazzling colours, sharper contrast, and greater detail – pulling viewers in with dynamic picture quality that brings entertainment to life. With Dolby Vision, Moj creators can ensure that their videos evoke a profound sense of realism, immersing viewers in an experience that feels incredibly lifelike and real.
When available, Dolby Vision will significantly enhance the viewing experience on the platform. Whether it’s cinematic landscapes or videos of family adventures, Dolby Vision is the future of picture technology that goes beyond HDR by dynamically optimising the image quality based on your service, device, and platform to deliver stunning visuals every time.
Moj director of product Setal Patel said, “With this partnership with Dolby Vision, a first in India, Moj enables creators to share richer stories and experiences, empowered by cutting-edge innovation and advanced technology. Viewers, in turn, enjoy a more immersive and enhanced viewing experience. Advertisers on Moj also have the opportunity now to showcase their products in a more impactful and realistic way to their target audience. Dolby Vision marks a significant stride forward for Moj and opens up a lot of possibilities for our users in the future"
Users can capture videos in Dolby Vision from compatible iOS or Android devices, upload them on the Dolby Vision-enabled MOJ App & reach a wider audience.
IMEA (India, Middle East & Africa) at Dolby Laboratories Sr. director of commercial partnerships Karan Grover said, “At Dolby, our singular focus is to deliver immersive audio-visual experiences to our customers. We are thrilled to work with Moj to bring the Dolby Vision experience to the Moj platform. It is exciting to know creators and consumers of Moj will now be able to shoot videos that capture all of the details and textures with the incredible resolution and image quality of Dolby Vision”.
